EZGI CINAR
Winter Campaign
Once again, we had the opportunity to stage the Fall Winter collection of international fashion designer Ezgi Cinar. The objective was not just to
present the pieces, but to create a setting that amplifies the brand’s distinctive signature.
We chose a remote salt lake in the middle of nowhere in Turkey as the backdrop. The vast landscape and almost unreal light created a powerful contrast to the collection and turned the location into a natural stage.
The resulting photo and video assets convey a subtle sense of surrealism that mirrors the design language of the garments. Fashion and environment merge into a focused visual narrative that sharpens the brand’s international presence.show less
show moreWe chose a remote salt lake in the middle of nowhere in Turkey as the backdrop. The vast landscape and almost unreal light created a powerful contrast to the collection and turned the location into a natural stage.
The resulting photo and video assets convey a subtle sense of surrealism that mirrors the design language of the garments. Fashion and environment merge into a focused visual narrative that sharpens the brand’s international presence.show less
