JUSIT
Jusit Brand Building
For Mobilezone’s sub-brand Jusit, we developed a consistent brand presence with a clear point of view. From corporate identity to the concept and p
roduction of multiple image and film campaigns, as well as UI and UX adjustments to the website, we supported the brand holistically.
At the core was a sharpened positioning: refurbished smartphones as a natural alternative to buying new.
The Christmas spot translated this mindset into a seasonal campaign with a clear focus. Sustainable consumption not framed as sacrifice, but as a conscious decision. Especially at a time when consumption peaks.show less
show moreAt the core was a sharpened positioning: refurbished smartphones as a natural alternative to buying new.
The Christmas spot translated this mindset into a seasonal campaign with a clear focus. Sustainable consumption not framed as sacrifice, but as a conscious decision. Especially at a time when consumption peaks.show less
