DELICA
CoffeeB Web Application
In September 2022, Delica launched CoffeeB and introduced fully recyclable Coffee Balls to the market with a clear ambition: rethink coffee consumptio
n and turn customers into fans.
To support sampling and conversion at the point of experience, we developed a web app that is now used by Promotion-Tools promoters at tastings across Switzerland and Germany. The tool guides potential customers through the CoffeeB universe, helps them identify their coffee type and connects the product story directly to the tasting moment.
Guests discover their match, taste on site and rate the flavor instantly within the web app. This creates interaction instead of passive sampling, generates valuable insights and strengthens brand engagement where it matters most: in the moment of trial. show less
show moreTo support sampling and conversion at the point of experience, we developed a web app that is now used by Promotion-Tools promoters at tastings across Switzerland and Germany. The tool guides potential customers through the CoffeeB universe, helps them identify their coffee type and connects the product story directly to the tasting moment.
Guests discover their match, taste on site and rate the flavor instantly within the web app. This creates interaction instead of passive sampling, generates valuable insights and strengthens brand engagement where it matters most: in the moment of trial. show less
