ELECTROLUX
Brand Experience
Electrolux did not want the roadshow launch to be merely visible, but tangible. The goal was to generate maximum attention and actively pull people in
to the experience. The question was simple: how do you turn a household brand into a crowd magnet?
Together with our partner Promotion-Tools, we further developed and refined the idea of a walk-in, oversized washing machine. We supported the ideation process, shaped the visual concept and helped craft a coherent experience design. From 3D visualizations to screen content and supporting measures such as contests and interaction mechanics, we strategically strengthened the concept.
The result was a high-impact presence with substance. An oversized trailer featuring a digital wheel of fortune, a well-designed lighting and sound concept, and a clear user journey.
Within ten days, the installation generated 7,500 active contest participations and attracted around 15,000 visitors in and around the space. A household appliance became a crowd magnet. Passersby turned into brand ambassadors. show less
show moreTogether with our partner Promotion-Tools, we further developed and refined the idea of a walk-in, oversized washing machine. We supported the ideation process, shaped the visual concept and helped craft a coherent experience design. From 3D visualizations to screen content and supporting measures such as contests and interaction mechanics, we strategically strengthened the concept.
The result was a high-impact presence with substance. An oversized trailer featuring a digital wheel of fortune, a well-designed lighting and sound concept, and a clear user journey.
Within ten days, the installation generated 7,500 active contest participations and attracted around 15,000 visitors in and around the space. A household appliance became a crowd magnet. Passersby turned into brand ambassadors. show less
