WARENHAUS
Branding & Interior Design
For the XXL Pop Up Department Store, we developed the entire brand world. From the corporate identity to the website and the interior concept. The
goal was to transform a decommissioned department store into a temporary destination with a clear point of view.
In collaboration with Atelier Lomann, we created a space that does not hide the existing structure but turns it into an asset. Instead of rebuilding, we reinterpreted what was already there. Abandoned price tags, mannequins and leftover fixtures became integral elements of the interior concept. Not as decoration, but as a narrative device.
The result is a pop up location with character. A space that makes its past visible while creating a new context and a distinct brand experience.show less
show moreIn collaboration with Atelier Lomann, we created a space that does not hide the existing structure but turns it into an asset. Instead of rebuilding, we reinterpreted what was already there. Abandoned price tags, mannequins and leftover fixtures became integral elements of the interior concept. Not as decoration, but as a narrative device.
The result is a pop up location with character. A space that makes its past visible while creating a new context and a distinct brand experience.show less
